EBays Globalization Strategy Case Study Example | Topics and Well Written Essays - 750 words

EBays globalisation Strategy - Case Study ExampleThe researcher states that the current economic downfall and the uncooperative pecuniary trends of the dollar are other major f secondors that have worsened the existing scenario. eBay has now decided to regenerate the entire website and measures to provide buyers more protections, sellers with loyalty programs are on the anvil. The core competency of eBay is its online auctions. The online auction marketplace place model was the main factor that spelled success for eBay over the years. As the company does not think and act like a retailer, their initial strategy of not dealing in any way with the fixed-price market suited their core competency to a very great extent. Now, with its foray into this unvisited and untapped segment of the market, eBay is set about the dire consequences of not sticking to its original plan. This year eBay reported a revenue decline of about 16%, which its the first of its kind for this e-commerce com pany. An analyst at New York-based Sanford C. Bernstein, Lindsay says Its a sign that eBay hasnt been commensurate to buck the trend of poor consumer wormout during the holiday season. Unless they can get the core marketplaces business to turn around, and a fair bit of that will depend on the economy, then theyre going to have to number at some more strategic measures. The business model of eBay initially was to mainly help hatful trade practically anything on earth and conduct commerce through the Internet on a global basis. A weakness in consumer spending and strength in the U. S dollar has cut back the value of overseas sales. EBays main aim earlier was to make the process of online buying and interchange fun using the system of the auction. Their main focus was using umpteen entrepreneurial strategies and business skills to fashion smart and efficient tools for the website and use a winning strategy to become the most popular and long-familiar e-commerce company and the b est Internet retailer of all time.